Lifetime Value (LTV) Prediction
Spot tomorrow's most valuable players on day one.
GAMWIT's LTV model predicts the lifetime value of each player from early behaviour, so you can invest in the right players and rank acquisition channels and affiliates by the value they bring.
- Early deposit and bet patterns
- Game and market mix
- Play frequency
- Acquisition channel and affiliate
- Bonus dependence
- Predicted LTV for every player, updated daily
- VIP potential from the first weeks
- Affiliate and channel value rankings
- Inputs for budget and revenue forecasts
Acquisition, affiliate, CRM and finance teams
Part of Marketing Intelligence. Runs on GAMWIT's 500+ gaming variables with no player PII.
Affiliate optimisation with player LTV
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Book a 30-minute demo with our gaming analysts, or start with a health check to see where your business is leaking value.