Team track record · Revenue
LTV intelligence lifts affiliate performance for a Gibraltar iGaming operator
A global iGaming company based in Gibraltar offering online casino and sports betting in the UK market, with 10+ years of operating history, $24M annual revenue and a large affiliate network.
95%LTV prediction accuracy
75%faster time-to-market for affiliate strategies
500K+players scored daily
The challenge
- Thousands of affiliates, but no insight into which ones brought high-lifetime-value players.
- UKGC KYC changes meant re-verifying and onboarding more than 1,000 customers a day.
- Affiliate spend was judged on sign-ups and first deposits, not long-term value.
The solution
- Deployed GAMWIT's Lifetime Value (LTV) model with player-level predictions.
- Enriched player data with hundreds of engineered gaming variables from GAMWIT's feature factory.
- Model selection with hyperparameter tuning, then daily LTV predictions on 500K+ players.
- Affiliate scorecards ranked partners by the predicted value of the players they send.
The outcome
The operator now launches and adjusts affiliate strategies 75% faster, backed by an LTV model running at 95% accuracy. Acquisition budget moves toward affiliates that bring players who stay and play, not just players who sign up.
A project by the BizAcuity team that built GAMWIT, using GAMWIT's LTV model. Originally published at bizacuity.com.
More from our track record
Revenue · UK · Europe · Asia10%reduction in player churn
Predicting churn before players leave
Read case study →Risk · UK · 25+ countries~£80Ksaved per month in suppressed affiliate paymentsStopping multi-accounting in affiliate payouts
Read case study →Revenue · Asia5.33%increase in revenueSpending bonuses on the right players
Read case study →Talk to us
See what GAMWIT would find in your data.
Book a 30-minute demo with our gaming analysts, or start with a health check to see where your business is leaking value.