Our team’s churn models cut player churn by 10% at a global bookmaker. See how →
Marketing Intelligence · AI model

Churn Prediction

Know which players are about to leave, while there's still time to keep them.

In short

GAMWIT's Churn Prediction model gives every player a daily probability of churning, with the behaviours driving it, so CRM and VIP teams can act before valuable players go quiet.

What it looks at
  • Deposit frequency drift
  • Session length and frequency decay
  • Inactivity windows
  • Bonus usage and response
  • Channel and product behaviour
What you get
  • Daily churn score for every player
  • Top reasons behind each score
  • Ready-made segments for your CRM
  • Early VIP potential flags
Who uses it

CRM, retention and VIP teams

Part of Marketing Intelligence. Runs on GAMWIT's 500+ gaming variables with no player PII.

Talk to us

See what GAMWIT would find in your data.

Book a 30-minute demo with our gaming analysts, or start with a health check to see where your business is leaking value.