Team track record · Custom
Near real-time CRM data for one of the world's largest sports betting groups
One of the world's largest sports betting and gaming groups, operating in more than 25 countries and handling millions of betting transactions.
15 mindata refresh cycle
24–48 hpayout lag the team had to work around
25+countries
The challenge
- Sports bet settlement and payouts can take 24 to 48 hours.
- The CRM team needed campaign performance and targeting in near real time, not the next day.
The solution
- Incremental extracts every 15 minutes into a dedicated CRM data mart.
- A data cube and dashboard refreshed every 15 minutes, published to the team's intranet.
The outcome
CRM teams now see campaign performance every 15 minutes, which supports faster payout experiences and sharper player segmentation during live events.
A project by the BizAcuity team that built GAMWIT. Originally published at bizacuity.com.
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