Anti-Money LaunderingAML
The controls operators use to detect and report attempts to pass illicit funds through gaming accounts, such as depositing and withdrawing with little real play.
Related: Compliance Intelligence
Resources
The gaming operator health glossary.
Plain-English definitions of the metrics and risks that decide whether a gaming business is healthy.
Average Revenue Per UserARPU
Revenue divided by active players over a period. Useful for trends, but it hides the gap between high-value and casual players.
Related: Marketing Intelligence
Bonus abuse
Exploiting promotions in ways the terms don't intend, often through multiple accounts, low-risk betting patterns or coordinated groups.
Related: Risk Intelligence
Business Health Score
GAMWIT's single 0–100 score combining the health of an operator's revenue, risk and compliance vitals, tracked over time.
Related: Solutions
Churn
When a player stops playing. Predictive churn models score each player's likelihood of leaving so retention can act before they go.
Related: Marketing Intelligence
Cost Per AcquisitionCPA
What it costs to win a new depositing player. Compare it with LTV to judge whether acquisition is profitable.
Related: Marketing Intelligence
Gross Gaming RevenueGGR
Total amount wagered minus total winnings paid out, before bonuses, taxes and other costs.
Related: Marketing Intelligence
Know Your CustomerKYC
Identity verification at sign-up or withdrawal. It confirms who a player is, but not how they behave afterwards.
Related: Risk Intelligence, Compare
Lifetime ValueLTV
The total net revenue a player is expected to generate over their relationship with the operator.
Related: Marketing Intelligence
Multi-accounting
One person or group operating several accounts, usually to claim welcome bonuses repeatedly or bypass limits.
Related: Risk Intelligence
Net Gaming RevenueNGR
GGR minus bonuses, promotional costs and, depending on definition, gaming taxes and fees. The figure most operators manage to.
Related: Marketing Intelligence
Player Account ManagementPAM
The core platform that holds player accounts, wallets and transactions. Its data is the starting point for most analytics.
Related: Compare
Personally Identifiable InformationPII
Data that identifies an individual, such as name, email or address. GAMWIT never collects player PII.
Related: How it works
Responsible GamingRG
Policies and tools that protect players from gambling harm, including behavioural markers such as loss chasing and stake escalation.
Related: Compliance Intelligence
VIP churn
The loss of high-value players. Small in number, they often account for a large share of NGR, so early warning matters most here.
Related: Marketing Intelligence
Talk to us
See what GAMWIT would find in your data.
Book a 30-minute demo with our gaming analysts, or start with a health check to see where your business is leaking value.